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A tablet displaying a Microsoft Store concept.

2018

Microsoft Store Content

Reimagining the Microsoft Store with a new featured apps layout and improved editorial content.

Read Lessons from the Dark Side

I worked with Ben Fox at User Camp to help reimagine the Microsoft Store with a new featured apps layout and improved editorial content. The aim was to take the best parts of the new Mac App Store in macOS Mojave and apply them to the Store on Windows.

Ben wrote up the broader thinking on Medium: Lessons from the Dark Side.

Discovery

To make new editorial content discoverable, the hero region on the Apps tab is repurposed as a hub for editorial stories. We replace the standing list of featured apps with something that carries more narrative weight.

The Apps tab homepage, repurposed as a hub for editorial content.
The Apps tab homepage, repurposed as a hub for editorial content.

A featured collection

A collection of apps, framed as an editorial piece: a hero image on the left tells the story; the apps themselves live on the right, installable in place without leaving the page.

A featured collection of three apps.
A featured collection of three apps.

A single app feature

The same element can be adapted for a single app. The left panel stays a full-bleed hero, with a floating card overlaying it that carries the app's metadata and an install action.

A single app feature, with a floating metadata card over a full-bleed hero.
A single app feature, with a floating metadata card over a full-bleed hero.

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